Analysis of institution logo - 'Summit Entertainment'

Completed by: Myself (Indiviual work)

Examples of their films:

• Twilight
• American Pie
• Knowing
• Next Day Air
• The Hurt Locker
• Astro Boy
• Sorority Row
• Push
• Bandslam
• Letters To Juliet
• Red

Basic and history information: Summit Entertainment was founded in 1991 by Bernd Eichinger, Arnon Milchan, and Andrew G. Vajna. In 2006, it became a fully independent film studio, Summit Entertainment. In 2008, Summit ranked 8th place among the studios, with a gross of $226.5 million, almost entirely because of the release of Twilight. In 2009, Summit ranked 7th among studios with a gross of $482.5 million.

Analysis of logo:

Denotation: Black background
Connotation: This could suggest that they are trying to say that their films are good by themselves and don't need fancy decoration to make them good films. It could also suggest that they do darker films like thrillers, horrors and supernatural genre.

Denotation: Mountains
Connotation: This could suggest that their films are accessible any where and also that they go furthur to make sure their films are successful pieces of work.

Denotation: Strip of mountains is blue
Connotation: The blue could be used to suggest that you have nothing to worry about when you watch those films as blue is supposed to be a calm colour.

Denotation: Institution name in capitals
Connotation: This could suggest that the institution is confident about their films and also that they are proud. It could also suggest that their films stand out.

Denotation: Institution name in white
Connotation: This could suggest that the company is innocent and pure and what you see is what you get, no hidden agendas. The white against the black is a direct contrast which could suggest that the institution creates a variety of films.

Source: http://en.wikipedia.org/wiki/Summit_Entertainment#Film_distributor_history